Rama Mehra
San Ramon Real Estate Specialist
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Eight Do's and Don'ts to Consider When Buying or Selling a Home in a Slow Market
Information for Sellers

(ARA) - As the housing market increasingly shows signs of slowing, and as record numbers of real estate agents enter the market, selecting the right agent is more important than ever, experts say. In fact, according to the National Association of Realtors, Americans spend more time trying to pick out the right appliances for their home than they do in selecting the right real estate agent to help them buy or sell a home.

To help consumers avoid the heartache and headache of choosing the wrong agent:

1. Avoid the temptation of letting family members or friends "give it a go." Yes, it would be nice to help a loved one or friend get their foot in the door and a commission in their pocket, but you're dealing with possibly the largest transaction you'll ever make. You can't afford to take chances.

2. Avoid part-time agents, those who practice real estate in their spare time. Real estate transactions are time-consuming, complex endeavors; you need someone wholly committed to your transaction and their career.

3. Find agents who specialize in your neighborhood and your specific home value range. Interview agents with specific experience that matches your needs and make sure to ask whether they have a comprehensive customer satisfaction plan in place.

Ask these agents what their customer satisfaction rating is and whether they will put into writing - up front - what they will do for you.

4. Ask agents for a comparative market analysis: You need to be sure the agent you choose does his or her homework and fully understands the nuances of your market. Ask each agent for a detailed explanation as to how they arrived at the suggested list price for your home, so you'll have the confidence of knowing it is realistically, and competitively, priced to attract potential buyers.

5. Ask each agent you interview to share their "list price versus sales price" percentage vs. the market average; ask them to also disclose their listings' average "days on the market" vs. the market average.

6. How your home is marketed will, of course, play a key role in its sale. So carefully compare the proposed marketing plans for your property/home that each agent presents to you. And be sure to pay extra attention to how your property will be promoted online. Why? Because, according to the National Association of Realtors, 74 percent of all potential homebuyers today use the Internet as part of their real estate transaction.

7. Ask agents for references from their last three clients. If they hesitate, then maybe they've said a lot without saying a word.

8. Finally, don't forget to factor in the personality "click factor" -- that is, make sure there's chemistry, and that the agent you select is someone with whom you'll enjoy working.

Courtesy of ARA Content

Rama Mehra
Keller Williams Realty
Ph: 925-236-0375
760 Camino Ramon, Ste 200
Danville, CA 94526 US
DRE License # 01463395
www.ramamehra.com
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